Friday, December 16, 2011

The new Jaeger-LeCoultre boutique in Milan

Considering that its kick off in 1931, the Reverso has appeared in lots of forms, from sporting to jewelry to grand problems. Reversos have housed over fifty in-house calibers, and a huge selection of dials. During the early times, artists, intellectuals and other renegades usually sported red dials to assert their individuality. For 2012, the red dial returns.

During the 1930s, the Manufacture offered a broad palette of dial hues. The huge majority of those acquiring a Reverso opted for white colored, cream-colored, black or gold-toned dials.

Even during this period referred to in French because the Annees Folles (Insane Many years), it took a distinctly non-conformist frame of mind to choose a colourful dial. Several selected chestnut brown or blue, but a select team of nonconformists opted for red - a definite eye-catcher and private design signal.

The Grande Reverso 1931 Rouge reinterprets the red dials in the 1930s. Equipped with manually-wound Jaeger-LeCoultre Calibre 822, it features an big however slender scenario, just like in the 1930s, it expresses stylistic liberty.

The Grande Reverso 1931 Vermeil will premier with the new Jaeger-LeCoultre boutique in Milan.

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