Freddy Nock as CYRUS new Ambassadors

Two independent entities, two robust characters, the same clear and long-lasting vision as well as a steadfast spirit of conquest.

Coming from one of many oldest dynasties within the circus world (the NOCK family), FREDDY NOCK was initiated to tightrope walking on the age of four, but it was only later on, around the age of ten, that he performed his very first higher wire walk.

Like history repeating itself, it was at this same age that the young Cyrus, 2,500 years ago, was elected king by children of his own age, having asserted his character at a quite early age.

From 1998 to 2011, FREDDY NOCK set a series of world records, achieving the ultimate accolade, seven world records in seven days, in August 2011. FREDDY NOCK commands admiration when he tells us that at no time does he even consider the possibility of falling off the cable, whether walking it at temperatures of -15 degrees, with winds of 80km per hour, altitudes of 3,300 metres... He in no way contemplated this, not just mentally, and also physically, because he by no means attaches a safety cable... He might fall; he may not grab hold. But is this not the mind-set of those who succeed? These people have this sort of confidence in themselves, that they do not need to feel reassured. They're their possess king. They decide what things will happen. They take charge of their very own destiny. Is this not how one should have a look at life? Is this not true freedom?

CYRUS THE Great - "the king of three-quarters from the world" according to your writings at the time - a chain of victory after victory.

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Very first Media, then Lydia, and finally Babylon. He by no means doubted that he would achieve victory. He knew he was born to get king, and never ever even considered defeat. His guys truly venerated him and unquestioningly followed his orders. To this sort of an extent that history tells us that some generals, CYRUS's enemies, passed under his authority within the thick of battle! Cyrus had the characteristics of those Wonderful Adult males, whom nothing can resist. Starting from nothing (abandoned being a baby and sentenced to death just hours right after his birth), Cyrus had a truly exceptional destiny awaiting him. Nothing could dissuade him.

In 2011, CYRUS, the independent Swiss watch brand, and FREDDY NOCK, met for the extremely 1st time. But then... how to reconcile two characters, so powerful and independent? The answer may be read about the wrists.

FREDDY NOCK, during his exploits like a tightrope walker, walks on a long cable (each time longer, and higher for that matter, than before) having a balancing pole... Now imagine this pole is replaced by two CYRUS watches, one on each wrist. And then FREDDY NOCK starts to walk on his steel cable with only the facility of CYRUS as his source of balance.

As of 1 December 2011, all exploits of FREDDY NOCK will be carried out with CYRUS watches on his wrists. Already the next world records are in sight, in Europe and in Asia. Prepare yourself for meaningful moments. Two spirits combine into one, and together, set off to conquer the world.