Right now Tiger Woods and Rolex announced a new partnership that marks the return of Woods towards the globe of big-time endorsements. The deal follows TAG Heuer's August decision to drop Woods as an ambassador, and it's the first key endorsement deal for Woods considering that the downfall that began in November, 2009.
"Rolex is convinced that Tiger Woods nonetheless has a extended career ahead of him and that he has all of the qualities necessary to continue to mark the history of golf," Rolex said in a statement posted on its official web site on Wednesday. "The brand is committed to accompanying him in his new challenges."
"This association pays tribute towards the exceptional stature of Tiger Woods and also the leading role he plays in forging the sport's global appeal. It also constitutes a joint commitment towards the future."
In a sense, Woods is returning home. He signed an endorsement deal with Rolex's Tudor brand in 1997, shortly right after turning pro.
The terms of the new deal were not disclosed.
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