World-renowned Scottish actor Gerard Butler lately landed a fresh role, joining the family of Geneva-based fine watchmaker Roger Dubuis as a "friend of your brand". Butler's ambassadorship may be the first of its kind for the firm and also the "300" star intends to take an energetic function in spreading the word about Roger Dubuis and introducing people for the Swiss manufacture.
Last year, Butler's interest was caught by a selected Roger Dubuis watch inside a store window. Given that then, he sought to find out a lot more even though displaying off his treasured Warrior model from the Excalibur collection.
Butler was "blown away" on a current tour in the Roger Dubuis manufacture, where he had a glimpse of all stages within the watchmaking process and took a lengthy look at the brand's present models.
"Counting Gerard Butler among the brand's good friends is every one of the far more particular considering that this proximity is often a normal match with the world of Roger Dubuis," explains Roger Dubuis CEO Georges Kern. "Gerard's fire and potent image resonate completely using the firm's watches and will enhance publicity amongst an audience who appreciates art and aesthetics."
Adds Butler: "Watchmaking is just like the cinema; it hides a precise mechanism which have to then create emotion. The globe of Roger Dubuis, the arrival of its collections, like spaces of freedom, completely matches my principles. You have to take chances in life. And constantly push yourself."
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